Expert advice: The make-up essentials for every bride

Your make-up doesn’t need to be heavier than usual for the photos. You just need the right techniques and the right products for your location and time of year to look picture perfect...

Beautician Ariane Poole


  • Primer is a must. The right primer will keep your make-up on longer, your face shine free and even diminish the appearance of fine lines and large pores.


  • Even if you don’t ever wear a foundation it’s a good idea to use a lightweight foundation, tinted primer, BB or CC cream to even out your complexion. Photos and videos will show every little thing!


  • Concealer is a must for dark circles, highcolouring or blemishes. Apply after foundation or tinted moisturiser for the best results.


  • In photos, too much shine looks sweaty, even if you want a dewy look, keep your T-zone matt


  • Brows must be nicely defined but don’t go over the top as you want people to notice your eyes more than your brows.
  • Waterproof mascara is a must!!!
  • Curl your lashes. This will instantly open up yours eyes and make them appear larger.
  • Eyes need definition so run a gel liner along the base of the top lashes and half way along the base of the lower lashes.
  • Add some Individual lashes to enhance your eyes.


  • Try a cream or cream to powder blusher for a healthy flush of colour.
  • For a long-lasting effect try layering a cream and a powder blusher in the same colour. Sweep the matching shade of powder blush over the cream and you will achieve a stunning long-lasting blush. 


  • Apply a lip base first to keep lipstick or gloss on longer and to help prevent feathering. Next, use a lip-coloured pencil to define the shape. Fill lips in with the liner then add colour for a longer-lasting hue.
  • Veil-wearers, remember to blot your lips to avoid a lip print on the veil.


  • Try mixing a scented body lotion with a touch of shimmery liquid bronzer to give your body a stunning red carpet sheen.

Top Tips from The National Wedding Show’s expert beautician Ariane Poole:

The best tip I could give any bride is to look yourself, but more polished. 
If you try to go heavier or softer than your regular make-up you’ll only feel uncomfortable on the day.

If you want to try out different looks then two or three months before your wedding is the time to start experimenting. You definitely don’t want to leave it to your wedding day and don’t do it any earlier unless you are certain your skin tone won’t change.

To make your make-up last, you could try long lasting products (foundation, shadows, lipstick and waterproof mascara). But most of all, whether you use long-lasting or regular products, take your time applying your make-up.


If you are having black and white photos, consider your lip colour. Pale nude shades will make you look like you have no lips while red lip colours can look black. You may want to adjust the colour accordingly.