Already a huge hit in America, couples from Blighty are warming to the idea of starring in their very own pre-wedding trailers. From hi-tech, studio-style productions to charming homemade films, there is a film concept for every taste and, more importantly, every budget.
A lot more fun than picking out fonts, one of the main advantages of filming a unique Save The Date movie is that you can tailor your invitation to reflect you and your paramour’s personalities. “Whether you want something cool and quirky, or classically romantic, filming your invite is the ideal way to create something really personal for your guests,” says Matt Rozier, Director of Photography at rozierwilkinson.com.
The Big Idea The first step to creating your pre-wedding film is to decide on your concept. “The more unique your idea, the more engaging your film is likely to be”, says award-winning wedding videographer, Philip White (philipwhiteweddings.co.uk). “We recently filmed a wedding trailer based on The Only Way Is Essex, while another couple wanted to re-enact a scene from classic romance Brief Encounter. The key is to choose a theme and have fun with it.”
If you’re feeling camera shy, another popular idea is to make your own stop-motion animation film. Comprising hundreds of photos streamed together to tell a story, these have real homemade appeal. Rozier Wilkinson has great examples of Save The Date animations, or visit YouTube for further inspiration.
Hi-tech or home-spun fun Once you’ve settled on an idea, the big question is whether to hire a professional or to do it yourself. “You can pay anything up to £1000 for a professionally made film,” says Matt. “However, an expert will have a strong grasp of visual storytelling techniques and regardless of whether you want something polished, or homespun, a pro-filmmaker will capture your ideas effectively.”
Choosing to make your own Save The Date film is often the more purse-friendly option, as most people have access to a digital camera, while basic editing software is available on nearly all home computers. “If you decide to make your own Save The Date using a camcorder, don’t try to make it look too professional,” says Philip. “A rough-around-the-edges look will give your film a special charm that only comes from being homemade.”
Inspired? Here are five top tips to help make your movie, magic
• Create a strong concept: “Like a music video, your film should be original, imaginative and entertaining,” says Matt. • Keep it short: One to two minutes is ideal, any longer and you risk sending your guests to Snoozeville. • Have fun: “Your wedding day is a live event but your pre-wedding shoot can be as posed and set-up as you like, so enjoy it,” says Philip. • “You’ve done what dear?”: Always send a traditional, postal invite to your older or less technically savvy guests. • Don’t post your film online too soon: It can be difficult to un-invite people who see your film beforehand, so it’s a good idea to wait until after the wedding before posting it on social networks.