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Swap Your Bridesmaid Dress

Something old for something new is the idea behind The Dessy Group's NewlyMaid clothes swap!

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Newlymaid swap your dress

The party is over and you’re left with a gorgeous bridesmaid dress which, alas, you probably won’t be able to wear again. Hold the waterworks, because from autumn in the UK onwards you can trade in your one-day-style for an everyday-style, courtesy of The Dessy Group.

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The leading bridesmaid dress manufacturers are the brains behind newlymaid.com; a website that allows you to exchange your worn once bridesmaid dress for a credit-card-friendly 30–50% discount across all dress styles online – from prim daytime looks for the office, to flirty designs, fit for a night on the town.

Simply go online and log in to get your complimentary return postage (pre-paid!); send your dress on its way and as long as it meets the criteria – no pulls, tears or stains and all zippers in good working order – you’ll receive a confirmation email, unlocking your very own Newlymaid account. Ta-da!

Then all that’s left to do is shop ‘til you drop. Even better, your bridesmaid dress will either be donated to charity or recycled. A fashion fix with a feel-good factor? We like.

Dresses that are suitable for reuse will be donated to Clothes4Souls, an organisation that brings shoes and clothes to people in need all over the world. Visit newlymaid.com for more information, or shop the latest bridesmaid fashion here

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By Stephanie Stafford