Partnered content
Allure Bridals

Designer spotlight: Allure Bridals wedding dresses 2020

Allure Bridals is the name you need to know if you're looking for a timeless, beautifully crafted wedding dress. We can't wait to introduce you to their collections.

What does the perfect wedding dress look like? Of course, your exact answer will depend on individual taste, but there’s one quality that defines bridal perfection, whatever the style: a dress that manages to be both timeless and contemporary. This is exactly what you get with each of Allure Bridals‘ beautiful designs.


There are eight bridal collections to suit a range of aesthetics, from carefree boho to refined elegance. What they all have in common is a commitment to fine design, with modern silhouettes that celebrate your figure.

When it comes to wedding dresses, the details really do make the difference. An Allure Bridals gown is constructed with infinite care – each design element is hand-sewn and has been chosen to elevate the look, whether delicate beadwork or a stunning statement back.

What’s more, they have designs for grooms, bridesmaids and ushers, so your whole wedding party can benefit from that same attention to detail.

Are you ready to meet some of their bridal collections? As an introduction to the beautiful world of Allure Bridals, we’ve picked out seven of our favourite looks.

Allure Bridals wedding dresses 2020

Style 3303 from Allure Romance

Allure Romance is a modern fairy-tale, with designs in dreamily soft tulle, strokeable silks and pared-back sophistication. If you love the romance of ballgowns but associate them with detail-heavy princess wedding dresses, you need to check out style 3303. This is a ballgown made for anyone with a minimalist aesthetic – a wonderfully refined take on the classic bridal look, crafted from luxurious Mikado silk.

Style C562 from Allure Couture

Allure Couture is a glamorous collection that uses opulent fabrics, from gilded lace to sumptuous satin. For subtle sparkle, you’ll love Style C562, with beaded and glitter lace combining in an intricate botanical pattern.

Elsie from Wilderly Bride

Wilderly Bride encapsulates laidback elegance – we think boho brides will fall in love with the looks. Elsie, AKA style F189, has a light-as-air chiffon skirt that comes with side splits, so you can dance the night away with ease.

READ MORE: 28 beautiful boho wedding dresses

Style 9731 from Allure Bridals

Fresh from the spring 2020 collection, style 9731 combines a timeless fit-and-flare silhouette with on-trend illusion side cut-outs. This is the sophisticated way to rock a sparkling bridal look, with intricate beaded appliqués.

Style MJ615 from Madison James

Style MJ615 says romance from head to toe, with a beaded, fitted bodice and a fabulously frothy skirt. The dress has an illusion back – if you’re wearing a wedding veil for the ceremony, make sure you remove it for the reception to show off this feature to full effect.

Clara from Wilderly Bride

We can see this look working as well on the beach as in a ballroom. The sweetheart neckline is so flattering, and we love that intricate lace. All you have to do is accessorise according to your personal style.

Style 9721 from Allure Bridals

Ruffles will always be a beautiful bridal detail, but in style 9721, Allure Bridals have updated the look for 2020 by making the skirt asymmetric. The floral appliqués keep the look delicately pretty.


You’ll find even more styles at

Gold hair vine woven into a plait