High street wedding dresses

33 best high street wedding dresses from brands you love

Take a look at our beautiful selection of wedding dresses from the UK high street. These inspiring gowns prove there's something for every bride in our favourite shops – and that dress shopping on a budget certainly doesn't mean looking cheap. From Needle and Thread's fabulously sparkly bridal range to Reformation's chic gowns, don't overlook the high street in the search for your dream dress.

Too much choice isn’t always a good thing – and that’s certainly true when it comes to high street wedding dresses. With so many brands bringing out affordable bridal ranges, the search for a style for your special day can be overwhelming. That’s why we’ve curated a collection of our favourites from the trust British high street, including much-loved brands such as French Connection, Ghost, Phase Eight, Warehouse and Whistles, alongside some cool shops you may not have considered.


We’ve included high street wedding dresses to suit all different budgets, whether you’re after a cheap wedding dress or you’re happy to pay more. There’s a a range of styles, from classic fishtail dresses and princess gowns to more unusual bridal looks – after all, if you’re into fashion in your daily life, why not express that part of your personality on your big day, with a wedding gown that reflects the 2020 trends?

Read on to enjoy our edit of the best high street wedding dresses to buy now – fingers crossed The One is in there somewhere!

We may receive a commission on products or services purchased through links in this article. All the products have been chosen independently by our editorial team.

St Patrick ABACO_B

1. French Connection Eliza Fit & Flare Wedding Dress, £280

The silhouette is a classic fit and flare – as in, fitted bodice meets full skirt – but what really elevates French Connection’s Eliza dress is the clever fabric choice. Usually, we’d be expecting a ballerina-style tulle skirt, but here, the tulle is draped with romantic lace, giving the look a more boho, carefree feel.

Buy it now

2. The Pretty Dress Company Hepburn Swing Dress, £129

We love the 1950s-inspired retro feel of The Pretty Dress Company’s Hepburn dress in ivory, with its cinched-in waist and three-quarter sleeves. This is a dress that’s made for dancing – just imagine what that swing skirt will look like when you’re in full twirl mode.

Buy it now

3. Whistles Mia Square Neck Wedding Dress, £499
Whistles Square Neck Wedding Dress

Victorian-inspired square necklines made their way from catwalk to high street last year, but we’re not seeing the look on many wedding dresses yet – so thank goodness for Whistles, who’ve come to the fashion rescue with their Mia gown. This figure-skimming dress is classically beautiful, but that neck keeps it fresh.

Buy it now

4. Kitri Chagall Lace Midi Dress, £215

We’re big fans of the mighty midi in our everyday lives – if you are too, why not stick to that style for your wedding day? Kitri’s Chagall dress is a fine example of how a mid length dress can have all the impact of a maxi, from the voluminous sleeves to the ivory lace. Oh, and it has that on-trend square neckline, too.

Buy it now

5. Ghost Viola Dress, £495

If this year’s London Fashion Week taught us anything, it’s that 1970s fashion is set to be a major trend. Pull ahead of the pack with Ghost’s Viola dress. The bell sleeves, fabric-covered buttons and flowing silhouette all give that all-important ’70s vibe, but the overall effect is chic enough to look timeless when you look back at your wedding photos in years to come.

Buy it now

6. Oasis Fishtail Wedding Dress, £280

Fishtail wedding dresses – also called mermaid dresses – are perfect for creating an elegant, curve-enhancing silhouette. The waist is dropped to the knee, with the skirt then flaring out to the floor. This Oasis fishtail gown is a perfect example of the look, and the Bardot neckline makes it even more flattering.

Buy it now

READ MORE: 12 stunning slinky wedding dresses

7. Reformation Daisy Dress – £565

Well, hello, beautiful! This floor length wedding dress from Reformation’s bridal range is sophisticated and sexy, with its side slit and spaghetti strap, and that gorgeous ruffled sweetheart neckline. We can imagine this looking incredible at a sunny summer celebration, we think paired with a red lip and minimal accessories.

Buy it now

8. Y.A.S Halter Neck Mermaid Wedding Dress, £140

This strongly reminds us of Meghan Markle’s second wedding dress by Stella McCartney – but at a fraction of the price. The high neck on Y.A.S’s wedding dress helps elongate the body, flowing into a fishtail silhouette. And the best bit? It’s actually machine washable, so you can remove “specialist wedding dress cleaning” from your newlywed to-do list.

Buy it now

9. Mother of Pearl Scarlett Ivory Dress, £895

This is a very contemporary silhouette, rendered in organic silk satin to give it that bridal feel. In fact, this is a special ‘peace silk’, which apparently means no harm is caused to the silkworm. At the back, Mother of Pearl’s Scarlett style features pearl buttons down the back and a slit for ease of movement – meaning you can go hard on the dance floor.

Buy it now

10. ASOS EDITION Halter Neck Maxi Wedding Dress, £120

The arrival of an ASOS delivery is one of life’s great pleasures. Now imagine that delivery contains your wedding dress – we’re predicting pleasure overload, particularly if you’re unwrapping this ASOS EDITION ruched halterneck maxi. The draped halter neck top sits beautifully with the close-fitting skirt.

Buy it now

READ MORE: Which wedding dress style suits your body shape?

11. Monsoon Vera Dress, £299

Monsoon vera cape maxi dress

We’re totally here for a cape, and Monsoon’s Vera dress magically manages to take this trend and make it timeless. The dress also has a train, making it a strong contender for All-Eyes-On-You, Aisle-Perfect Dress of the Year Award 2020. Ok, there’s no such award – but this dress makes us think there should be.

Buy it now

12. Needle & Thread Degas Bridal Gown, £550

There’s a lot going on in Needle & Thread’s Degas gown: polka dot tulle, crystal floral embellishments, an asymmetric bodice, deconstructed frills. In the hands of a lesser brand, this would be too much; in the hands of Needle & Thread, all the elements come together to stunning effect. Breathtaking.

Buy it now

Yas jacquard blazer dress

13. Oasis Bardot Wedding Dress, £200

A modern classic, this Oasis gown has a slinky fishtail silhouette that works so well with the Bardot neckline. It makes us think of both Old Hollywood starlets and today’s A-listers on the red carpet – this is the affordable way to look a million dollars.

Buy it now

14. Maje White Lace Dress, £269

When you’re hitting up the high street for your wedding dress, look beyond specifically bridal ranges – there are some gorgeous white dresses around that might well suit perfectly. This white lace dress from understated-chic French brand Maje is perfect for a laidback celebration, and we love the fact that the lace used isn’t the usual bridal floral. One important tip: if you’re considering a high street white dress, check whether it comes in other colours, and if it does, avoid – otherwise you risk a guest turning up in the identical dress in a different hue.

Buy it now

READ MORE: Amazing short and tea length wedding dresses

15. French Connection Aadina Dress, £195

Embroidery and beading may suit some, but if your style leans towards the minimalist, French Connection’s Aadina dress is a stylish option. This look is all about flow, from the column silhouette to the balloon sleeves.

Buy it now

16. Phase Eight Avianna Tapework Lace Wedding Dress, £395

The cape sleeves are a beautiful counterpoint to this form-fitting Phase Eight dress, which is embellished with sequins and beading to catch the light. We particularly love the fact that Phase Eight include a blue ribbon with their wedding dresses, which you can have sewn in as your something blue.

Buy it now

17. Rachel Pally Isa Dress, £180 (approx.)

As this is a Los Angeles-based brand, you’ll need to factor in shipping, import duties and taxes – but for a gown this stunning, we reckon it’s worth the extra effort. Rachel Pally’s Isa dress in cream is pure elegance from head to toe, with an easy-to-wear empire waist. The fabric is modal jersey, which has a silky finish but is breathable, making it ideal if you’re getting married abroad in a hot climate.

Buy it now

18. Raishma Alice Beaded Gown, £450

British designer Raishma produces some incredible couture gowns – and her affordable, ready-to-wear collection features the same East-meets-West influence and attention to detail. Take this enchanting Alice wedding gown: the silhouette is simple yet sophisticated, and the intricate floral beadwork is so romantic. What’s more, the brand is committed to ethical trading and female empowerment at every level of the business, so you know you’ll be wearing a creation that’s made with love.

Buy it now

19. H&M Tulle Wedding Dress, £139.99

Well, isn’t this quite the bargain? A sub-£150 dress that looks more expensive than its price point suggests, thanks to the pared-back nature of the design. This H&M tulle wedding dress makes us think of ballerinas, and we’d actually suggest a flat shoe based on that – maybe even a ballet pump.

Buy it now

20. Self-Portrait Cream Hibiscus Dress, £500

Also known as Venetian lace, guipure has a raised pattern, and gives a luxurious, expensive feel. It’s used to elegant effect in this Self-Portrait Hibiscus dress, with the wide sheer straps providing a cool contrast. The details are perfectly thought-through, from central cut-out to the chic belt.

Buy it now

21. Warehouse Satin Cami Bridesmaid Dress, £85

Yes, you read that correctly: technically this satin cami dress is for bridesmaids. We, however, think it would be the ideal choice for a bride whose style is all about pared-back minimalism. For the price point, the dress actually looks quite spendy – just be careful when it comes to choosing your accessories; it has a quiet elegance that you wouldn’t want to overwhelm.

Buy it now

READ MORE: How do you choose your wedding dress?

22. Needle & Thread Gracie Long Sleeved Ballerina Dress, £839

Famous for their fabulous tulle creations, Needle & Thread have really nailed it with their Gracie dress – that tiered tulle skirt is an absolute knock-out. There’s pretty floral lace winding down the bodice, and a scattering of clear sequins for some subtle sparkle.

Buy it now

23. Monsoon Carrie Bridal Satin Bow Midi Dress, £249

There’s something about this stunning Monsoon dress that makes us think of New York. Maybe it’s because of the name, which immediately takes us to style icon Sex & The City‘s Carrie Bradshaw; maybe it’s because Carrie the dress would fit right into the fashion-forward Big Apple. In any case, we’re in love, and think this satin design would be at home both at a refined city wedding and at a countryside Pimm’s-on-the-lawn scenario. And can we talk about that oversized bow detail? Divine.

Buy it now

24. Ghost Willow Dress, £695

When people talk about princess wedding dresses they usually mean a sparkly and frothy confection. But we’d also describe Ghost’s bias-cut Willow gown as princess-like: there’s something so regal about the understated luxury of this style, from the soft cowl neck to the ruffled train.

Buy it now

25. Self-Portrait Azalea Dress in White, £260

This celebrity-approved design – also available in a shorter version – now comes in white. Self-Portrait’s Azalea would be delightful for a destination wedding somewhere hot and sunny, or even a UK celebration if you keep your fingers crossed for a vintage summer. The shape is stunning: spaghetti straps and a scallop-edged neckline lead to a nipped-in waist, contrasting with the full skirt – it’s your classic hourglass.

Buy it now

26. Kitri Fontana Ivory Lace Midi Dress, £195

We’re always keen on an asymmetric dress for added interest, and Kitri’s Fontana is particularly lovely. It’s the combination of that asymmetry with the delicate prettiness of the lace, along with the way the lined skirt gives way to a sheer lace section to finish – perfection.

Buy it now

27. Ganni Sequinned Wrap Dress, £430 (£301 in the sale at Mytheresa)

Sometimes, only sequins will do – and this Ganni wrap midi dress has them in spades. We love the exuberance of the look – pair with some notice-me heels for a showstopping effect. The wrap style and full sleeves keep the dress on the right side of sophisticated.

Buy it now

28. Scarlett & Jo Bridal Lace Prom Dress, £200

The classic prom dress fit-and-flare is a universally flattering shape. It’s given a pretty bridal twist here thanks to the stretch lace used for the sleeves and neckline. The skirt of this Scarlett and Jo frock has netting for added volume, creating an even more va-va-voom silhouette.

29. Reformation Merlot Dress, £565

This is a trumpet dress – it’s the same principle as the fishtail, only the skirt starts to flare out higher up the legs. Why does this matter? Well, choosing this particular silhouette means you get all the sexy, curve-defining qualities of a fishtail, but as your legs are less restricted, it’s easier to dance. Fashion lesson aside, Reformation’s Merlot wedding dress is a shining example of the style, with beautiful off-the-shoulder sleeves balancing the low flare. If you have long hair, choose a wedding updo to show off your shoulders.

Buy it now

30. Olivia Rubin Sacha tiered sequinned midi dress, £395

This may not be billed as a wedding dress, but put tiers, sequins and the colour white together, and our collective brain goes straight to bridal. This midi dress from cool British designer Olivia Rubin says party – and what is a wedding if not a great big party? We can really see a bride rocking this at a civil ceremony before hitting the city to celebrate her newlywed status in style.

Buy it now

31. Phase Eight Evalina Embellished Wedding Dress, £495

The 1920s-inspired figure-skimming silhouette of Phase Eight’s Evalina gown is classically elegant, and the finish is exquisite: every inch is covered with hand-sewn beads and sequins, arranged in the prettiest of patterns.

Buy it now

32. See By Chloé High-neck Ruffled Crepe Mini Dress, £430

See by Chloe high neck ruffled white silver minidress

Another not-technically-a-wedding-dress dress – but this See By Chloé creation totally should be. Yes, it’s a catwalk-conscious look, but if that’s what you like, we say go for it. Everything from the print on the edges of the ruffles to the high sleeves is perfectly judged.

Buy it now

33. Whistles Eve Silk Wedding Dress, £599

We love the unusual frilled neckline on this refined wedding dress. The shape is very flattering, too, with a nipped-in waist and flowing skirt. This is how to do modern bridal glamour.

Buy it now


Once you’ve chosen your dress, learn how to choose your wedding veil.