Everyone knows that if you’re looking to shop ’til you drop in the UK, London is the place to go, and the same goes for wedding dress shopping.
London has a wealth of amazing bridal boutiques, from boho wedding shops in South-East London to high-end glamorous bridal shops in Knightsbridge, there’s something in the capital for every type of bride.
Whether you take along your whole bridal party, just your mum, or decide to go alone, wedding dress shopping in London is a day you’ll remember forever; from sipping champagne as you chat to the staff, to slipping into your dream dress – there’s nothing quite as magical as wedding dress shopping in London.
So here, in no particular order, is an edit of the best wedding shops in London – your guide to finding your perfect wedding dress in the city.
1. Truly Bridal of Surrey
Melanie Coleshill is the founder of Truly Bridal of Surrey. Melanie had a dream to create a bridal boutique that gave the bridal experience that every girl dreams of. This could be one of the most precious moments of a girl’s life and Melanie has thought of every detail to make this as precious as it deserves to be. Based in the glorious Surrey countryside, Truly Bridal of Surrey offers the ultimate bridal dress shopping experience like no other store. Every appointment offers a closed door policy so our brides have our exquisite store to themselves, whilst enjoying a glass of Prosecco and their own bridal consultant who can help make a dream into a fairytale reality.
Key designers: Gala by Galia Lahav, Marchesa Notte, legends by Ramona Keveza, Peter Langner, Hayley Paige, Alison Webb, Lazaro, Bliss by Monique lhuillier, Idan Cohen and Dreams by Lihihod
2. Mia Sposa, Central London
Situated in Central London on Hatton Garden this spacious store offers a comfortable and friendly shopping experience for the bride-to-be. Dedicated bridal consultants are on hand to guide you through the designer selection of gowns, and ensure you wow family and friends on your big day. For the groom, they offer an extensive collection of contemporary and traditional formal menswear outfits, complemented by an extensive collection of waistcoats and accessories that can easily blend in with your colour scheme. Open seven days a week during peak season with a late evening on Thursdays, this store is a must for every couple.
Key designers: Maggie Sottero, CocoCouture (Own Collection), Novia D’Art, WToo, Love Marley, Mon Cheri, Ronald Joyce
3. Mia Sposa, Cockfosters
Located on the border of the leafy suburbs of North London/Hertfordshire, this bright and spacious store offers a friendly, warm, relaxing and helpful service to assist brides and grooms on their big day. They stock an amazing collection of bridal gowns together with a splendid collection of bridesmaid dresses. The well-stocked menswear department has an exclusive collection of superior quality in menswear available both for hire and retail.
For the bride the focus is on helping her to find the wedding gown of her dreams that will make her shine on the day.
Key designers: Maggie Sottero, CocoCouture (Own Collection), Mori Lee, Mon Cheri, Kenneth Winston, and Ella Rosa
4. BOA Boutique, Richmond
BOA boutique is located at 8 Richmond Hill Surrey and is easily accessible from Richmond Station on the London underground district line. BOA is a spacious boutique offering bridal, accessories and occasion wear. It showcases an extensive collection of bridal gowns ranging from beautifully classic to contemporary chic and everything in between! They also offer bespoke gowns and a made to measure couture service. A professional, knowledgeable and friendly team are there to help guide you.
Key designers: Lyn Ashworth, Sarah Bussey from Ivory & Co., Anoushka G Couture, Sadoni and Sheila Harding
5. Morgan Davies Bridal, Islington
Searching for your dream dress can sometimes feel like looking for a needle in a haystack, yet, with Morgan Davies boutiques brimming with wonderful gowns, brides are truly spoilt for choice. For over two decades, Morgan Davies have gone that extra mile to offer something a little different, stocking many new and exciting designers, most of which are exclusive to them. Welcoming generation after generation of brides through their doors, their friendly and attentive staff offer the very best personal service.
Key designers: Jesus Peiro, Lusan Mandongus, Augusta Jones, Inbal Dror, Anna Georgina, Eliza Jane Howell, Elbeth Gillis, Novia D’Art, Ellis Bridal, Love Marley, Gemy Maalouf Couture, Sharon Hoey, Maggie Sottero, Annasul Y, Lou Lou, Tarik Ediz White, Rembo Styling and Allure
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6. Betty Mccaul, Enfield
All of the dresses at Betty McCaul Bridal Outlet are discounted and immediately available! Yes, all of them! With over 200 dresses in store and up to 65% off it’s not hard to see why this hidden gem is already becoming less of a secret. Situated in Enfield, less than a minute from the nearest station, the bridal outlet has an amazing reputation for its friendly and warm atmosphere. They work on an appointment only basis to provide you with a boutique experience, at a fraction of the cost. Amy and her team handpick each dress to ensure you have a selection of wonderful designers available at sample sale prices, starting from as little £499! You can leave with your perfect dress on the day!
Key designers: Jenny Packham, Pronovias, Essence of Australia, Stella York, Jesus Peiro, Justin Alexander and many more!
7. Bridal Caprice, Hammersmith
This is very beautiful boutique with a warm and friendly atmosphere situated in the heart of Hammersmith and Fulham Borough, White City area in West London. Just minutes from the Westfield London shopping centre. The dresses are lovingly handpicked and are an exclusive mix of traditional, vintage and fashion-forward wedding gowns from some of the finest designers.
Key designers: St Patrick, Sophia Tolli, Ronald Joyce and Stella York
8. Emma Elizabeth Bridal, Twickenham
Often described by brides as the perfect team, Emma Elizabeth Bridal are very proud of the service they provide for each and every bride. Their dresses are unique, fun and relaxed and will leave brides feeling beautiful and comfortable on their big day. The boutique atmosphere is very friendly and brides are guaranteed to leave the boutique feeling confident, happy and excited to come back to see their dream dress. Located on Twickenham Green, the boutique is easily accessible to brides from London and all across the UK.
Key designers: Watters, Wtoo, Willowby, Kenneth Winston and Ella Rosa
9. Behuli by Sanyukta Shrestha, Fulham
Sanyukta Shrestha’s London flagship shop, Behuli, is located in Fulham, close borders Chelsea. The boutique houses all collections from fashion forward backless wedding dresses, unique jumpsuits to vintage inspired sleek organic silk gowns and romantic tulle dresses. Luxurious yet ethical, Sanyukta Shrestha also offers a made-to-measure service with a highly customer oriented approach. Each bespoke gown is a unique cohesion of the bride’s wishes, personality and her body shape. Behuli also offers matching flowergirl dresses, evening and bridesmaid range together with Art Deco, 40s and 50s inspired bridal accessories and eco-friendly millinery. There are no fees to book an appointment.
Key designers: Sanyukta Shrestha only
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10. Kalina Bridal Boutique, Islington
Kaline Bridal is a gorgeous and spacious boutique in the heart of Islington. They stock a stunning range of designer labels, offering their brides-to-be a wide choice of head-turning dresses in varying styles and shapes. They stock a wonderful array of veils, hair accessories and jewellery to assist brides in completing their overall look. All appointments are free of charge.
Key designers: Ronald Joyce, Allure, Mori Lee, Enzoani and Rosa Clara
11. Melanie Potro Bridal Couture, OXO Tower
Situated in the heart of London, Melanie Potro’s bright and modern boutique can be found in one of the city’s most iconic buildings – The OXO Tower. Simplicity and elegance are the key to Melanie’s designs, along with her signature built-in corsetry. With over 18 year’s experience in couture, this intimate boutique provides the very best in attention-to-detail and personal service.
Key designers: Melanie Potro dresses and accessories
12. Joyce Young Design Studios, London & Glasgow
At Joyce Young Design Studios you will find a beautiful choice of very feminine, elegant wedding dresses designed to flatter your figure. Designed by Joyce Young OBE, our bridal collections are exclusively available in our own salons in London and Glasgow. Our couture gowns are crafted from the finest silks and European laces, some with intricate beadwork and all made with the utmost attention to detail here in the UK by our dedicated staff in our own design studios.
We are in control of our own wedding dress production therefore can offer greater flexibility than most retail stores.
Key Designers: Joyce Young Couture, Studio Collections, Special Occasion Outfits, Dessy Bridemaids
London: 79 Haverstock Hill, Belsize Park, NW3 4SL / 0207 224 7888
Glasgow: 1987 Maryhill Road, Glasgow, G20 0BT / 0141 946 0660
Email: London@bystorm.co.uk / Glasgow@bystorm.co.uk
Studio Collection Bridal: £1,500-£2,750
Joyce Young Couture: £3,000 +
13. Angelica Bridal, Islington
This Beautiful Boutique is a must for all busy London Brides! Open 7 days a week and eveninsg; the area is served by numerous restaurants and cafes, perfect for a touch of relaxation after a day of wedding dress shopping!
Key Designers: Raimon Bundo, Ritva Westenius, David Fielden, Charlotte Balbier, Martina Liana, Justin Alexander, Rembo Styling, Essense of Australia, WhiteOne Collection
14. ThingsIAdore-Bridal, Mitcham
The bespoke dressmaking service at ThingsIAdore-Bridal is created specifically for you, tailored to your exact shape and form, and designed completely as you have dreamed it to be. The most important part of the process is to keep you happy and have your ideas for your gown as the team’s top priority. Each bespoke dress is very specific in fabric and design. All the gowns are made with the best fabric and have a fine finish. The team pride themselves on keeping their standards extremely high and offering the best service to brides, whether it’s a dress from their collection or a bespoke bridal gown.
Key designers: ThingsIAdore-Bridal only
Price from: £1200
15. Blush & Ivory, Dulwich
Blush & Ivory is a stylish and intimate bridal boutique situated in the heart of Dulwich, South-East London. If you are seeking a special and unique VIP service for yourself and your guests to enjoy with exclusive use of the whole bridal boutique, look no further! Brides are always greeted with refreshments, and a strictly closed door no interruption policy. Blush & Ivory prides itself in offering the most exceptional person-centred advice service accompanied with an immaculate attention to detail, forming a winning combination for all brides.
Key designers: Pronovias, Cymbeline, Julie Vino and Lazaro
16. Dress In Love, North London (Hertford)
At Dress In Love, you will have the dress shopping experience that you have always dreamed of, shared with those who are important to you. The team have carefully and thoughtfully selected a collection of fresh, inspiring gowns from some of the most exciting British designers for you to try on in the privacy of your personal appointment with the help of a caring, intuitive bridal stylist.
Dress in Love is also the only boutique in the UK to include award-winning British designer gowns alongside tailor-made ATOL protected honeymoons and destination weddings.
Key designers: Catherine Parry, Ivory & Co, Mia Mia, Nicola Anne, So Sassi and Donna Lee
17. Stephanie Allin Couture, Marylebone
Stephanie Allin opened her fab flagship boutique in Marylebone, Central London in 2009 and what a showroom! The designer and staff skills lie in the ability to advise you on the exact fit of your dress and what options will enhance the original design for you. Every dress is unique to each bride with the option to personalise to your style and shape and having your dress made exactly to your measurements as standard.
Key designers: Stephanie Allin only
18. The Wedding Wardrobe, Waterloo
This boutique is a small family run business in the heart of London offering a personal service with advice from experienced staff. Appointment times are between 1– 1 ½ hours so there’s no chance you will feel rushed or hurried. There is a variety of gowns at a range of prices with styles to suit culturally-diverse customers and gown sizes stocked from UK size 10 – 18. Expert seamstresses work by appointment in-house. Key designers: White Rose, Lusan Mandongus, Pronovias The White One Collection, Sottero & Midgley and Ruth Milliam
19. The Wedding Club, Knightsbridge
The Wedding Club are a leading designer bridal retailer in the UK, with an emphasis on quality and style. Established in 2001 and with three stores across London and Birmingham, they welcome brides from all over the world. They seek out the most exclusive British and international designers, for fashion conscious and stylish brides.
Key designers: Berta, Zuhair Murad, Carolina Herrera, Georges Hobeika, Costarellos and Naeem Khan
20. Amanda Wakeley Bridal, Chelsea
Located in the heart of Chelsea and oozing romance, Amanda Wakeley Bridal offers the perfect bridal experience: an elegant and intimate setting, a collection full of gorgeous, dream-worthy wedding gowns and friendly and knowledgeable staff to help guide you. If that wasn’t enough, their fittings service is second to none and there’s free fizz on arrival. By appointment only.
Key designers: Amanda Wakeley
Read more: The best London wedding venues
21. Fairytale London, Fulham
Fairytale London is an exclusive boutique in the heart of London, built on the belief that every bride deserves a Fairytale wedding. Now under new ownership for 2017, their mission is to make every bride feel special for their big day. Fairytale London have a gorgeous collection of elegant, high quality, and on-trend bridal gowns, bridesmaid dresses, veils, headpieces, and shoes. Once the experienced consultant has recommended and helped you select a range of wedding gowns you will then be whisked away to your luxury changing room where you will be assisted in fitting the dresses while your bridal party relax and enjoy the bridal experience.
Key designers: Ronald Joyce, Victoria Jane, Cosmobella, Louise Bentley, Ellis, Demetrios, Allure, Rosa Clara, Eternity, LouLou Bridal, Marylise, Eddy K, Aimee Atelier, Farage
22. Stewart Parvin Boutique, Belgravia
Find your dream Stewart Parvin wedding dress, and enjoy made-to-measure service to get a gown that fits like a glove. You can even book an appointment with Stewart himself for a bespoke dress – the couture service starts from £7,000.
Key designers: Stewart Parvin only
23. Sassi Holford, South Kensington
Sassi Holford’s romantic South Kensington boutique is full of the designer’s stunning wedding dresses. Expect top-quality service and a relaxed, elegant setting in which to find your dream dress.
Key designers: Sassi Holford only
24. Helena Fortley, Surrey
At Helena Fortley Bridal Boutique, it’s all about The Dress. The team believe the pursuit for your dream gown should be one of the most memorable experiences ever, prior to the actual big day itself (of course!). Whatever your budget, style or theme, choosing your wedding dress here will be a relaxed and exciting experience.
Key designers: Paloma Blanca, Mikaella, Allure, Madison James, Wtoo, Willowby, Patricia Avendano, Calla Blanche, Martina Liana and Enzoani
25. Elliot Claire London, Hatton Garden
This beautifully decorated boutique has friendly and attentive consultants to provide a memorable experience from the moment you walk in.
Specialising in made-to-measure and one-off designs; you can choose a design from their collection or have a unique dress made just for you. Inspired by ruffles, pleats, soft fabric and intricate embellishments, each piece in Elliot Claire London collection provides a perfect marriage of exquisite tailoring, sumptuous fabrics, high value, and reasonable price. It is an unparalleled resource for brides who seek a distinctively modern take on traditional bridal wear.
Key designers: Elliot Claire, Charlie Brear ready-to-wear and bridal
Looking for somewhere to stay in London? We love The Lanesborough, The Arch and The Zetter Townhouse.
For more weding dress shopping advice, check out the top 50 bridal boutiques.